Everpure says it's outpacing rivals in revenue, capacity growth

Everpure says that it grew revenue and capacity, shipping more than its competitors in the trailing four quarters, citing numbers from IDC’s Enterprise Storage Systems Market Tracker – March 2026 report.

IDC reports that the  external OEM part of the enterprise storage systems market grew by 4.3 percent in 2025 to $35.3 billion. 

It’s reported elsewhere, using IDC numbers, that overall:

• Dell Technologies led the market with a 23.7 percent revenue share, gaining 0.3 percentage points.
• Huawei ranked second with a 12.6 percent share, supported by strong performance in China.
• NetApp was third with an 8.1 per cent share, driven by solid results in all-flash arrays.
• Everpure placed fourth with a 7.1 per cent share, benefiting from double-digit quarterly growth.
• IBM was fifth with a 6.3 per cent market share.

However, from Everpure’s point of view, this is misleading, as it wanted to know how it was doing compared to its competitors in the territories and markets where it supplies hardware/software array systems. It argues that this does not include storage drives installed in servers, direct-attached storage (DAS), or sold into the public clouds. Shawn Rosemarin, Everpure’s Vice-President R&D- Customer Engineering, tells us: “External OEM is all in every piece of storage that ships in a NAS, SAN, PBBA (purpose-built backup appliance) or HCI framework. It does not include the cloud … and it does not include internal DAS.”

Also: “we take out China because it is such a significant and unique market, and we don't play there, and most of our traditional competitors don't play there.” 

IDC rules prevent subscribing suppliers to its tracker numbers revealing the actual numbers, but percentages are OK. Rosemarin presented a chart showing the top five vendors in the external OEM section of the tracker, minus the People’s Republic of China, and they showed Everpure was number 3 in the market behind leader Dell and second-placed NetApp:

Dell’s year-on-year revenue growth slipped 1 percent in 2025 while its capacity shipped slipped 6 percent. NetApp grew revenues 5 percent and its capacity shipped slid 11 percent. Like Dell, HPE and others, it is seeing its installed base convert from disk drive arrays to faster all-flash array (AFA) systems and they typically have less capacity than the disk drive arrays they replace. But they cost more, so revenue goes up as capacity shipped goes down.

Everpure grew revenues 12 percent and capacity shipped 13 percent. Because of its Evergreen subscription deal, customers buy the flash capacity once and keep it. The vendors benefitting from disk drive array replacement by AFAs, have their customers buy flash capacity to replace disk capacity; they are buying the capacity twice in effect.

HPE is in fourth place with revenue rising 6 percent but capacity falling 16 percent, and IBM is the last of the top fivers, with 2 percent revenue growth and a 10 percent decline in shipped capacity. Huawei and Hitachi Vantara are both in the Others category, as are vendors like Infinidat, and Lenovo. But not VAST Data as that is classed as a software vendor.

Overall, ex-PRC, the external OEM storage market grew revenues 3 percent a while capacity shipped declined 2 percent.

NetApp’s AFA revenues were around $3.9 billion in cy2025 while Everpure’s fy2026 revenues were $3.7 billion. This isn’t a like-for-like comparison - Everpure’s fiscal year ended Feb1, 2026, but does indicate that, at current growth rates, Everpure could surpass NetApp AFA revenues by the end of this year.

Rosemarin showed a second slide looking at Everpure’s share of the revenue and capacity growth:

This, it claims, emphasizes that Everpure substantially outgrew its four main competitors in terms of growth rates. It says it has also consistently done so in terms of capacity-shipped growth rates since 2023:

Bootnote

HPE’s Chris Greenwood, VP w-w storage and data services, cites numbers from the IDC Enterprise Storage Systems Market Tracker – March 2026, to say that HPE is the fastest-growing all-flash block storage vendor, outpacing the market by 2X on a trailing twelve-months basis. Its Alletra Storage MP product has delivered five consecutive quarters of double-digit growth, with more than 10,000 systems shipped globally.

As Everpure has more than 14,500 customers, and each will have at least one array, with, say, an average number that could substantially higher. Assuming an average of 4 installed arrays per customer would give Everpure more than 58,000 installed systems. HPE has a way to go.